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On a mission to capture the trophy

For 2016-17 Euroleague season, we kept the brand strategy we started for the previous season, with a groovy storytelling full of references to one of the most famous film sagas: Ocean’s. And this year, we raised the bet in order to get the maximum involvement from the players, as they are the best of the league.

Results were spectacular again: more than 350,000 views in 24 hours.

  • CLIENTEuroleague
  • DATE2016
  • WORKCreativity, Production
  • DIRECTORCarles Valdés