This is a job for the tech startup First V1sion, which at the time was focusing its efforts on attracting investors through a crowdfunding platform. The main goal was to find investment so we wanted to encourage people to be brave, take a risk, gamble. We wanted to inspire and excite equally, to give the doubtful ones that last push. And we did it with real people, on the streets, looking for the empathy needed for authenticity, and with the participation of two of the company’s shareholders: Serge Ibaka and Andrés Iniesta.