The Internet arrived and changed everything. And above all, it changed the way we communicate, forever.
We believe in a communication that responds to people needs. Communication that talks about things people care about, things that inspire them and draw their attention.
We believe in ideas that cross borders, ideas that spread in every direction soaking everything they touch. Ideas that trascend advertising and have the ability to become conversations, trends or viral phenomenons. Ideas with a potential for change.
And we believe the best way to deliver those ideas to people is through stories. Well-told stories that leave nobody unmoved. Stories that make an impression on people’s lives.
Everybody is hungry for a good story. Telling stories has always been the most effective way to deliver a message. We trust in stories to draw people's attention, connect with them and inspire them through feelings and emotions.
The best idea in the world means nothing until it’s delivered. And if it's not well executed, then is not the best anymore. This is why we take care of everything we produce and we are committed with the idea and final execution. We always seek to add value and pursue excellence.
We know virality can’t be promised, but you can chase it by trying to understand and control its variables. Everything we do is always focused on organic reach and media attention, from the storytelling to the final distribution strategy.
We run away from stablished and obsolete business models that are not sustainable anymore and we define ourselves as a new creative production company model. We believe in a new kind of relationship with clients and collaboration with agencies we work with. We look for tailored solutions for every need and every project.
We do not believe in big structures and large processes. We are a small and multidisciplinary team that flexibly grows with the addition of the best specialists for each project and each client. This allows us to be flexible, agile and cost-efficient.
We are not tied to anyone: we choose who we work with and who we work for. We seek for brave projects and we like professionals, brands and agencies who aspire to change things. We believe we all have a commitment to society.