The Internet arrived and changed everything. And above all, it changed the way we communicate, forever.
We believe in a communication that responds to people needs. Communication that talks about things people care about, things that inspire them and draw their attention.
We believe in ideas that cross borders, ideas that spread in every direction soaking everything they touch. Ideas that trascend advertising and have the ability to become conversations, trends or viral phenomenons. Ideas with a potential for change.
And we believe the best way to deliver those ideas to people is through stories. Well-told stories that leave nobody unmoved. Stories that make an impression on people’s lives.
We have strategic vision. We create communication plans that focus on brands needs and support business strategies. We help our clients to connect with their audiences by finding new insights and responding to social realities.
We work creatively looking for innovative ideas with the ability to surprise people and trascend media to become conversations, trends and viral phenomenons.
Everybody is hungry for a good story. Telling stories, telling them well, has always been and will always be the most effective way to deliver a message. We trust in stories to draw people's attention, connect with them and inspire them through feelings and emotions.
The best idea in the world means nothing until it’s not delivered. And if it's not well executed, then is not the best anymore. This is why we produce our own ideas and we are both a creative agency and a video production company. This is why we handle the whole process from start to finish in pursuit of excellence.
We know virality can’t be promised, but you can chase it by trying to understand and control its variables. Our campaigns are always focused on organic reach and media attention, from the initial idea to de final distribution strategy.
Our main background is not the advertising industry, even if some of the professionals in our team do know it well. This is why we run away from stablished and obsolete business models that are not sustainable anymore. We embrace a new model based on a new kind of relationship with our clients and tailored solutions that actually fit their new needs.
AGILE AND FLEXIBLE
We do not believe in big structures and large processes. We are a small and multidisciplinary team that flexibly grows with the addition of the best specialists for each project and each client needs. This gives us the agility and the cost efficiency every company needs nowadays.
INDEPENDENT AND COMMITED
We are not tied to anyone: we choose who we work with and who we work for. We believe in building a trust relationship with our clients and a commitment to society. We are convinced that both brands and agencies have the power and the responsibility to change the world.