• Client
  • EuroLeague
  • Year
  • 2018
  • Work
  • Creativity, Production
  • Director
  • Carles Valdés

We spend our lives regretting the past, fearing the future, with our minds and our souls anywhere but the only place they can actually live in: now.
The only thing that actually exists is the present. It’s the only real thing, the only thing we can act on. And if there is a place where present lives in full strength, in full-blown emotion, that is the Final Four.
This is how we captured the moment in Belgrade 2018. And it will be as big in Vitoria 2019-. A celebration of the present moment. A chant to now.