Salón Erótico de Barcelona


The new model

For the Barcelona Erotic Show on it’s 2018 issue, the challenge was a major one: to deliver the changes on the model of the Show and the think process behind them: porn is, in real life, filling in for a virtually non-existent sex education.

And since the SEB has little saying on the education model for the country, they decided to step forward and take a good look at the representations of sex and relationships porn enacts, to be able to evolve to a new model of SEB and clear the path for a change in the industry.

5 million views

The goal was challenging, and the result was a bomb: 5 million views on the first weekend and a very serious media coverage and all major news oulets in the country.


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