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This spot for energy company Audax aimed to bring a touch of humour to the typical power company ad: pompous, epic, full of spectacular landscapes and happy families. We turned the cliché upside down to position the brand as a different power company, far from the major corporations that monopolise the market.

The result: over 300,000 total views on all platforms. With more than 94% positive votes.

  • CLIENTAudax Energía
  • DATE2015
  • WORKCreativity, Production, Distribution
  • DIRECTORCarles Valdés