The assignment for the Euroleague's season 2017-18 spot was very clear: this year, we go for a music video. A big challenge for Vimema, our first video clip. And we went into it headfirst: creativity, shooting and lyrics (and even some demo raps that must be destroyed for the sake of humankind).
And a challenge for the players, basketball stars who didn't hesitate to rap, dance and dress up without any complex. A fun shooting and a great result: 1.000.000 views in 10 days and a 99% of positive feedback. Game on it is!