This project began with a sublime idea: the client wanted to introduce the concept of “The usual suspects are back”, its campaign claim. So we thought: if we’re going to do it, we’re going to do it right. We aimed to pay tribute to the classic film as much as possible. Vintage optics, detailed costumes, characterisation and art to match, and cameos from the Euroleague players and coaches were the main ingredients to cook up this tribute to the 90s film noir classics.
The result: over 300,000 views and the most successful campaign to date for the Euroleague.