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A will to succeed. How many times have you heard that? Surfer Aitor Francesena, also known as "Gallo", gives a new meaning to the overly-used mantra of “fighting for what you want”. We joined him to present Siroko, a new brand of sunglasses with a powerful, optimistic slogan: What you are is what you do.

A lust for life and the sea as a backdrop. A sea that demands respect and challenges you to break down boundaries, just like Aitor. A story about overcoming fear, in and out of the water, when your life changes.

  • CLIENTSiroko
  • DATE2016
  • WORKCreativity, Production
  • DIRECTORCarles Valdés